eBay unvieled their latest research recently which predicts a healthy Christmas
for online shopping sites.
The research published by eBay Advertising into the behaviour of the e-buying consumer revealed
that 85% of consumers intend to maintain or increase their online shopping, and more than a third (37%) will shop more online
compared to last year, despite the gloomy economy.
The UK findings from a study of over 5,000 European online shoppers revealed that the top most purchased categories
are Entertainment, Clothing, Shoes & Accessories and Consumer Electronics.
Over a third of UK online shoppers who were buying Consumer Electronics and Home & Garden items are buying more of these
items online compared to six months ago.
The findings broadly back up survey results released today by eDigitalResearch and IMRG who questioned 2,804 people about
their shopping habits in the run up to Christmas.
According to this survey, 93% of consumers are planning to do at least some of their shopping online this Christmas.
71% of those who responded are planning to buy more than half of their gifts on the web.
With the threat of further Royal Mail strike action before Christmas now evaporated, there is some cause for optimism for online retailers
after what has been a difficult trading year.
[Visit eBay UK]
Posted: Mon November 9 21:42 GMT