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eBay Springs Into Action

eBay UK is promising a spectacular extended weekend of savings for shoppers with discounts of up to 70% across a wide range of popular products. Billed by eBay as a "Spectacular Weekend of sensational products at unbelievable prices!" it is another sign of eBay's attempt to shape the UK marketplace.

Similar to other eBay promotions in the busy run up to Christmas, this Spring event is timed to coincide with the end of the Easter holiday period in the UK. It remains to be seen whether this one, at this time of year, will be as successful for those sellers involved but it will certainly be welcomed by savvy shoppers.

Here at AuctionLotwatch we have seen a big surge in interest in such pop-up events over the past year from cost conscious shoppers. Whilst special promotions such as this weekends event do attract a lot of attention many people are regularly browsing our eBay Coupons & Daily Deals to find huge discounts against RRP from eBay's best sellers. In fact much of eBay's success in the 2012 Christmas shopping period has been attributed to its daily deals, flash sales and other promotions.

Christopher Payne, Senior Vice President of eBay recently commented "Our goal is to become the partner of choice for large retailers and brands globally - and I'm not just talking about marketplaces (but rather, all of eBay Inc. assets) that make an unbeatable combination for large merchants. "

This strategy is obviously being replicated not only in the US but also in the UK and many of the other eBay International Marketplaces. Combined with a more aggressive approach to its nearest competitors, it's recent social & mobile shopping developments and quiet acquisitions eBay is developing a clear future growth strategy.

This eBay "Spectacular Weekend" promotion starts this Friday 12th April until Sunday 14th April.

[Visit This eBay Promotion] [View Our eBay Coupons & Deal Page]

Posted: Mon 8th April 15:25 GMT



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