| | | | | | | | | eBay buys Hunch.com to improve recommendations | | | | | |
Post: #1 Posted: Wed Nov 23, 2011 3:07 am |
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Steve - Admin |
Site Admin |
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Joined: 07 Sep 2007 |
Posts: 215 |
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eBay has bought recommendation engine Hunch.com in order to improve
the personalisation of the shopping suggestions its customers see online.
The online marketplace says buyers are expected to benefit from Hunch’s
ability to predict their tastes and generate meaningful but not obvious
recommendations.
“We are engaging consumers in innovative ways and attracting top
technologists to shape the future of commerce,” said Mark Carges, chief
technology officer and senior vice president, global products,
marketplaces at eBay. “With Hunch, we’re adding new capabilities to
personalizing the shopping experience on eBay to the individual relevant
tastes and interests of our customers.
“We expect Hunch’s technologies to benefit eBay shoppers as they
browse and buy, and to bring sellers on eBay new ways to connect the
right products with the right customers.” [Read Full Article]
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